Bastion
News Great communications is a marathon not a sprint
Executing a great communications strategy is a marathon not a sprint, and there are some key steps you need to consider before you lace up your shoes and head out the front door.
Jeremy Arnold, Associate Principal at Bastion Reputation and experienced marathon runner, shares the similarities between these two major endeavours.
News AI: The good, the bad and the ugly
I attended this year’s SXSW festival in Austin, Texas, and was blown away by what I saw. I found myself feeling both scared and hopeful for our future. It challenged my perspectives and left me with more questions than answers. This is my best attempt to aggregate the big questions I will sit with over the next little while.